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How reduction in various Web Based Challenges can be Beneficial for your Organization?

Introduction

Designing is an art and web design encompasses different skills and disciplines in the creation and maintenance of websites. A broad term for the work involved in developing a website for the internet is web development. So, there are certain web based challenges that needs to be fixed being a part of it companies in Bangalore in case you want to meet your organizational goal. The list of the various web base challenges have been mentioned below:-

Work on the Search Engine Optimization Technique

So let’s start with SEO. This is usually the biggest reason for website designing. Since the introduction to web marketing, everyone has gone duplicate content elimination crazy! So why not make use of elimination process and just insure there is no occurrence of duplicate content in first place? There are three main instances when this occurs; new pages and blog categories that pull in content from the posts themselves, automatically generated duplicate pages.

The occurrence of any of these three can have a devastating impact on rankings as a part of website Design Company in Bangalore. Whilst the first example can be easily addressed with the insertion of ‘no index, no follow’ tag on the offending pages, the other two need to be considered when designing the infrastructure of the site itself. Something else to consider from the back-end design of a website is the capability to insert the necessary information. It is surprising how often we come across a website that simply doesn’t have the functionality to input custom Meta descriptions, Alt tags etc.

Focus on Conversion Rate Optimization Technique

Conversion rate optimization focuses on two areasi.e authority and simplicity. The overall feel of a website can portray the authority of the website to user. Imagine going to a site to buy a set of comics; you get there and the site is a word press style template with stock looking images- would you feel comfortable paying hundreds of pounds to that site? Well, the answer would be no. Hence it is important that website looks well designed and authoritative in appearance. In order to do so, you would need to hire a good web design company in Bangalore. That said, this doesn’t mean a simplistic design won’t work. On the other hand, if the site is too simple, there is a risk as the site might look untrustworthy. This is where a balance is needed. When considering the conversion rate of website we need to ensure our design is simple enough to satisfy CRO- it can be a tricky equation but it’s a right one and reap huge benefits.

User Experience is the key

The design of a website has a huge impact on the USER EXPERIENCE for visitors. From making the navigation simple and easy to use, to ensuring the speed of the sites is as fast as possible. First let’s look at site speed. Site speed is now considered to be a ranking factor due to its implications on UX. As the speed of the internet increases, so does user’s expectations of page load time. If the website design incorporates large images and other elements which slow load time, then it will negatively impact the UX of the website. There are many ways of increasing this load time such as compressing files and carrying out a FULL AUDIT.

The visual elements (COLOUR THEORY) can also have an impact on the web design. Provoking the right emotion within user can dramatically increase the UX of the website, so it is important to make sure the website is designed accordingly. Finally, typing this in with the point about site speed. It is quite common for websites to be designed in flash, or with high levels of interactivity in the hope to increase the UX of website.

Analytics play a vital role

There is a common trend in the industry at the moment for one-page websites, or websites with various pages rolled into one. It is important to consider how this may affect the analytics tools, especially GOOGLE ANALYTICS   , a website designed with such an infrastructure can effectively record the data. But it does require customization to the tracking & some advanced techniques to ensure that we are able to achieve the measurement which we desire. Without the necessary data it will be difficult to measure the success of the website.

The other aspect which is taken into consideration is analytics checkout process. Without using advanced analytics techniques, it is best practice to have each individual step of the checkout process presented on different URL. This will allow setting up goals &funnels so that checkout process could be monitored.

Branding is the Backbone of the Organization

It doesn’t take a genius to spot a bad website. Even for someone who is unable to spot the technical malfunctions & specific elements deteriorating the site is of good quality or not. If the design gives off this impression it can have extremely detrimental effects on the brand. Hence, it is recommended that you hire a good web design company Bangalore.

This point ties in slightly with the authority point mentioned under CRO. A user will view the site and even subconsciously; develop perceptions about it. This doesn’t necessarily just mean reflecting the brand in the aesthetic design, i.e. color, logo etc.

Pay Per Click Advertising can Boost your Business

A well designed website with good UX can reap the benefits when it comes to PPC by receiving higher quality scores leading to a lower CPC and higher average position.

Thus it’s not uncommon for a business to redesign their website once in a while for one reason or another. One of the reasons to redesign the website is for the purpose of satisfying one element of digital marketing strategy. A quality website design can have a huge impact on most areas of digital marketing strategy, so it is important to consider the various elements in conjunction with one other. Thus in this article I’ve given importance at each aspect of web designing that has impacted my firm. Both back-end and front-end has been taken into consideration, to identify how important a good website design can be to running a successful digital marketing campaign.

These elements indicate that there is a need for long term marketing strategies for each web design project in order to bring about long term sustenance. It is also required that there is a strong understanding about how the process is to be carried out without getting into the technical loop. It requires focus on some of the most effective digital marketing methods and elimination of other techniques in order to survive in the long term.  It is important to consider the impact of various elements including cost and footfall or increase in sales for the business. Only then a holistic approach can be crafted towards digital marketing which can benefit the business to a large extent. It is important to consider how the business can benefit from digital marketing not just in the short term but also in the long term.  Only then digital marketing can benefit a business extensively.

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